Lucia Foshée is a multidisciplinary artist and creative strategist whose work explores the space between image, motion, and meaning. Her practice lives at the intersection of fashion, media, and memory. A space where styling becomes choreography, marketing becomes narrative, and digital touch points become portals for connection.

Trained in classical ballet and raised in a lineage of women in fashion: designers, educators, and her mother who modeled In the 90s. Her great-grandmother, Esther Liden, ran a textile factory in Trollhättan, Sweden. That a home of soft industry and quiet ritual, where fabric moved like language and hands spoke in stitches. Among threads and rhythm, a lineage began—one that still hums beneath the surface of Lucia’s work.

Lucia carries an inherited language of movement and material. That legacy continues through her work with Eckhaus Latta, James Veloria, and Dover Street Market, where she has shaped campaigns, curated social identities, and produced content with a deep sensitivity to tone, form, and visual storytelling.

With a dual degree in Fashion Communication and Media Studies from Parsons School of Design and The New School, Lucia’s approach blends intuition with analysis, personal history with cultural insight. She understands a brand not as a fixed identity, but as a living system- fluid, evolving, relational. Her marketing and production work holds space for both structure and surprise, driven by a respect for the unseen logic that binds ideas together.

As the tools of creation shift, Lucia remains present in the process of noticing. Puzzlepicturepuppet is a fitting name for her creative world: assembled, layered, in motion. A reminder that the work is never static and that the pieces make more sense when felt rather than forced. Lucia builds through rhythm, listens for pattern, and holds the plot between commercial clarity and poetic impulse.